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How to Use the UK William Hill Betting Site Like a Pro


Did you know William Hill is worth over £2.8 trillion? That’s almost as much as France’s GDP!

The sports betting and online casino giant has cemented its position as one of the best betting sites in the UK by offering an array of dazzling features to help bettors win big. So, how do you make the most of them?

We’ve answered this question by breaking down some of the best ways to use the UK William Hill betting website like a pro.

With our tips, you’ll be well on your way to maximizing your earnings while having the time of your life!

But before we take you through the numerous epic William Hill online betting features, why not check out the latest information on other top gambling sites in the UK on Betting Sites Ranking?

Betting Sites Ranking is a mecca for bettors looking for resources on all things betting-related. We’ve got comprehensive information on everything from online gambling sites that don’t do ID verifications at the signup stage to the top betting sites for crypto.

We’ve also got a ton of useful resources for beginner, advanced, and pro bettors, such as sports betting tips and predictions for major upcoming events.

Once you’ve read this article and browsed through Betting Sites Ranking, you’ll be racking up the wins on the William Hill sportsbook and online casino in no time!

So, without further ado, here’s a look at 9 great ways to make the most of the William Hill betting site.

Sign Up to Enjoy New Member Bonuses

A man sitting on a chair using a laptopWhy risk your funds when you can maximize your earnings using William Hill betting credits?

One of the best ways to win big on William Hill without staking your own money is to sign up for a membership. We recommend doing this before placing any bets so you can gain access to their epic sign-up bonuses!

For instance, as of October 2022, William Hill offers three £10 free bets for all new members whose first bet is at least £10 on an event with ½ odds.

If you make the right calls, you could transform the 30 quid you get for signing up into a sizeable bankroll—and you’ll have only spent £10 of your own money in the process. How good is that!

It’s important to note that William Hill’s welcome bonus for new members may change from time to time. If you want to know their latest signup offers, we recommend checking their promotions page.

Recommended Reading: “Top 13 Reasons to Give William Hill Online Betting a Chance”

Select an Odds Format You’re Comfortable With

Numbers on a screenOnce you’ve signed up to become a William Hill member and your welcome bonus has hit your account, it’s tempting to start placing bets ASAP. But doing this without understanding how to read the sports odds offered on each event is a rookie mistake!

If you want to use William Hill like a pro, it’s vital to select an odds format you understand thoroughly. This option is at the top right (next to the language selector).

Unsure how the various odds systems work? Don’t fret! We’ve summarized the three systems used on the William Hill sportsbook below:


As the name suggests, this format involves writing odds as decimal numbers so bettors can calculate how much they’ll win per pound wagered.

In other words, decimal odds are like ‘multipliers’—so if you want to calculate how much you stand to win on a bet, all you’ve got to do is multiply the odds with the amount you’ve staked.

For instance, suppose you want to bet on the match between Tottenham Hotspur and Aston Villa on the 1st of January 2023. You select the ‘decimal’ format and find that William Hill is offering odds of 2.20 for a Villa win.

This means that if you place a £20 bet on Villa to win, you’ll get back £44 (equivalent to 2.20 x £20) if Villa wins. It’s as easy as that!


If you’d rather read odds in fractions than decimals, this system is for you! The only difference between fraction odds and decimal odds is how the odds are written.

Aside from this, the mechanism to calculate wins is the same—you multiply the odds with the amount you’re staking to figure out your total return.

In the Spurs v Villa example above, if you opted for the fraction format, the odds for Villa winning show up on William Hill as 11/5 (equivalent to 2.20).


American odds—also known as ‘Moneyline odds’—are written as positive/negative three-digit numbers.

Positive numbers denote underdogs, negative numbers denote favorites, and the value of the number shows how much you’ll have to bet to make 100 quid or how much you’ll profit from betting 100 quid.

Confused? Here’s an example to show you how it works.

Suppose you want to bet on the Ashes cricket series between England and Australia in June next year. You know England are underdogs after being thoroughly drubbed last time around—and you notice that William Hill is offering cricket odds of (-150) for Australia and (+130) for England to win the series.

In this scenario, if you reckon Australia will take the series, you’ll need to wager £150 to earn a hundred quid (since they’re the favorites).

On the other hand, you’ll win £130 if you bet a hundred quid on England winning (since they’re the underdogs).

Recommended Reading: “How to Make the Most of Sports Odds—The Ultimate Guide”

Expand Your Betting Scope to Include All Event Categories

A basketball game taking place in an arenaDid you know William Hill offers odds for 35 different kinds of events? Whether you want to track political odds for Rishi Sunak to stay at Downing Street or you’re keen to engage in e-sports betting, you can do it all!

If you want to use William Hill like a pro, we recommend considering betting on a wide range of events.This doesn’t mean you have to bet on every event category—but it pays to keep an eye on everything. Why? Because you never know when you’ll spot an opportunity to make a killing!

For example, as of October 2022, the TV/Specials section on William Hill has odds for ‘BBC Sports Personality of the Year 2022’ with Women’s Euro star Beth Mead the odds-on favorite (1.33) trailed by Harry Kane (11.00).

If Kane leads the three lions to a World Cup triumph in Qatar later this year, chances are Kane’s odds will swing considerably in his favor. Pro bettors will keep an eye on this event in case this happens so they can place their bets in advance and potentially win a massive amount of money!

Recommended Reading: “Betting to Win: Our Guide to Placing Successful Bets”

Take Advantage of the Latest Promotions

An animated graphic of two megaphonesAre you ready to minimize the risk to your bankroll and maximize the odds you get for various events on William Hill? If so, it’s time to capitalize on as many of their promotions as you can!

William Hill offers an array of promotions that consist of everything from enhanced horse racing odds to instant prizes. The betting site also provides numerous promotions that are exclusive to its online casino and swaps old promotions for new ones periodically.

Here’s a look at betting promotions William Hill frequently offers that you can use to bet like a pro:

Scratch of the Day

The idea behind William Hill’s scratch-of-the-day promotion is simple—members get a digital scratch card that might contain instant prizes, free bets, odds boosts, and other exclusive offers.

Are you guaranteed to win something through the scratch of the day? No. But does that mean you shouldn’t try in case it’s your lucky day? Absolutely not!

Remember—you miss 100% of the shots you don’t take. So, if you want to use the William Hill betting site like a pro, make sure you scratch your daily card!

Odds Boost

Another type of promotion William Hill runs frequently is known as ‘odds boost’. As the name suggests, this promotion allows you to boost the odds for an event. In other words, you get to bet on the event at better odds than the odds offered to bettors who aren’t taking part in the promotion!

Unfortunately, this promotion is typically tied to a specific sports event (unless you win it through Scratch of the Day). Therefore, it’s worth using it if you have a solid understanding of the event.

We don’t recommend using odds boost on an event you haven’t got a clue about if you want to be a pro!

Free Bets

Money won is a lot sweeter than money earned—especially if it doesn’t require you to risk anything!

This is exactly the kind of benefit William Hill’s free bets provide. They’re immensely popular among pro bettors because they give you a shot at winning money without risking your personal funds. This results in a stronger upside and lowers the risk of gambling online on William Hill!

Free bets are also favored by pro bettors because they give you leeway to expand your betting scope. For instance, suppose you don’t back the Tories to keep hold of Downing Street for long, but you’d rather not wager your own money on it. In this situation, free bets are ideal!

Track the Best Daily Bets

A baseball batter hitting a ball in front of a catcherWhat better way to use William Hill like a pro than by wagering on events the website considers their best daily bets? That’s what the William Hill ‘top bets’ section is all about!

This section highlights the most popular bets among members and is perfect if you don’t have time to do your research. With that said, it’s important to note that William Hill’s top bets section often sides with favorites.

Therefore, there’s a strong chance you’ll face the following challenges if you base your bets solely on the William Hill top bets section:

  • You’re unlikely to win big unless you stake a massive amount because favorites have low odds
  • The favorite is never guaranteed to win
  • Odds can change dramatically in the moments leading up to an event (which means the favorite might become the underdog!)
  • The favorite might not be a clear favorite (e.g., two teams with odds of 2.20 and 2.50 are evenly matched, but on paper, the team with the 2.20 odds is the favorite)

In light of the points above, we recommend keeping track of William Hill’s top bets and doing your own research to figure out which bets are worth placing.

We also recommend checking the top bets section in the moments leading up to the event you’re betting on to see whether William Hill makes any last-minute changes.

Monitor Horse Racing Bets Live Via William Hill Betting TV

A horse raceDid you know members have the option of streaming horse races live through William Hill Betting TV? Pro bettors use this facility regularly because it gives them a chance to see the action and hear commentary from experts.

Seeing a race tells you a million more things than reading results. You get to observe which horses start strong before fading, which ones start slow and then pick up, and how they fare when they’re neck and neck.

Commentary is also a brilliant source of information because it enables pro bettors to learn facts about certain horses and jockeys that they’re unlikely to pick up from other sources.

This is especially true if you’re betting on obscure races that receive minimal coverage from news outlets. In this scenario, the live commentary becomes the only source of credible information about the race participants—so tune into William Hill Betting TV and listen carefully if you’re a horse-betting aficionado!

Recommended Reading: “The 10 Best Online Racebooks”

Don’t Let Advance Bets Prevent You From Capitalizing on In-Play Betting

A man wearing a Brazil jerseywatching a soccer game on TVImagine for a second that you’ve just logged onto William Hill and bet 20 quid on South Korea to defeat Portugal when the two sides square off in the FIFA World Cup on the 2nd of December 2022.

Korea has brilliant odds of 2.50 to win—but by the time the match begins, you notice their star striker Son Heung Minis missing. What do you do?

If you’re new to sports betting, you might try to cash out the bet ASAP seeing as Korea is far weaker without Son than when he’s playing. Alternatively, if cashing out doesn’t work, you might settle for taking the loss on the chin and moving on. But what if you’re a pro?

Pro bettors will immediately head to the live betting section on William Hill and check whether there are any additional bets they can place to offset their loss. In other words, they’ll resort to betting live because it gives them a chance to use their betting skills and knowledge.

For instance, they might bet on Portugal to keep a clean sheet or South Korea to lose by at least 2 goals. In other words, they’ll factor in Son Heung Min’s absence to make live betting work in their favor. Now that’s a pro move!

Recommended Reading: “How to Bet on Soccer: Guide to Soccer Odds and Betting Lines”

Build Your Bet Slip Strategicallyby Combining Multiple Odds

A woman using a phone with one hand and holding her cheek with the otherAnyone can head to William Hill and put together a bet slip full of favorites—but it takes a pro to do their research and punch in a slip that contains a strategic mix of odds to maximize earnings!

This is the basic premise of William Hill’s multiples facility. Multiple bets combine the outcomes and odds of several events into a single bet that offers a lucrative payout provided all the outcomes are achieved.

For instance, suppose William Hill offers 1.65 odds for Arsenal to beat Manchester United on the 21st of January 2023. It also offers 3.00 odds for Gabriel Martinelli to score at any time. Now suppose Martinelli is in red-hot form leading up to the game, and United suffer a couple of late defensive injuries.

Pro bettors will take stock of the information available and realize the chances of Martinelli scoring and Arsenal winning are substantially high. Considering this, they might place a double bet on Martinelli scoring and Arsenal winning with combined odds of 4.95 (1.65 x 3.00).

In other words, they’ll receive £4.95 for every quid they bet on an event that should have much lower odds—all because they stayed up to date with the latest news and took advantage of multiples on William Hill!

Make the Most of the William Hill Live Casino

Several playing cards on top of one anotherIf fortune isn’t favoring you on the sports betting section of William Hill, why not try your luck on the website’s live casino? William Hill offers several casino games that allow pro bettors to diversify their risk while having fun in the process!

Here’s a summary of three of the most popular casino games among pro bettors on William Hill:

1. Online Poker

Pro bettors love playing online poker in William Hill’s live casinobecause skill plays more of a role in determining the winner compared to other games.

Therefore, if you want to use William Hill like a pro, we recommend going for poker as opposed to games like roulette which are easy to play but leave winning to pure chance.

2. Blackjack Online

One of the best parts about playing blackjack online on William Hill is the sheer number of game variations on offer! Whether you’re interested in multi-hand or single-hand blackjack, there’s something for everyone (and every experience level).

If you want to bet like a pro, we recommend trying all the variations and keeping track of which ones are more lucrative. After that, it’s just a matter of narrowing down the options until you find a favorite!

3. Casino Slots

The betting software in casino slots relies on a random number generator, which means winning is based on pure luck. However, pro bettors still play slots on William Hill because it’s often tied to numerous promotions.

For instance, as of October 2022, William Hill is running a promotion called ‘Strike Gold’ that rewards bettors with up to £5,000 daily on a random spin irrespective of how much you bet.

Pro bettors will take advantage of this offer by placing minimal bets on casino spins to try and capture some of the grand prize!A slot machineThe tips we’ve discussed in this article will have you betting like a pro on William Hill in no time. But what if you want even more professional betting tips to sharpen your betting skills? If that’s the case, we invite you to check out Betting Sites Ranking!

At Betting Sites Ranking, our global team of betting experts and analysts regularly publishes a wealth of resources on our blog to help you become a successful bettor.

We’ve got an excellent collection of gambling website reviews as well as a comprehensive guide on how to bet online. Moreover, we offer bettors the chance to compare up to three online gambling sites based on criteria like whether the sites offer live support.

From detailed lists of the top 10 betting sites in a plethora of countries to a breakdown of the best betting apps and casino sites around, we’ve got it all. Additionally, we provide updates on the best daily bets, the top betting sites of 2022, and more!

Whether you’re eager to tell us about a brilliant experience you had on one of the betting websites we’ve recommended, or you want to learn what goes into our ranking process, we’re just a few clicks away.

Head to Betting Sites Ranking for resources that’ll sharpen your skills and help you become a pro bettor before you know it!

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